EH: In today’s digital media world, there are two things brand advertisers care about most: Close association with premium content and broad reach among a target demographic. The industry must establish an efficient and effective ecosystem in which...
The Online Publishers Association, boasting members such as ESPN, CNN, The Wall Street Journal, and The New York Times, estimates that Google's latest algorithm change has shifted $1 billion in annual revenue to larger web properties.
The Online Publishers Association, boasting members such as ESPN, CNN, The Wall Street Journal, and The New York Times, estimates that Google's latest algorithm change has shifted $1 billion in annual revenue to larger web properties, according to...
Industry professionals, including'Asic (Association of Community Internet Services) and the French branch of the IAB (Interactive Advertising Bureau), had strongly opposed the introduction of a tax that would undermine a nascent industry.
So when another news site pushes ads for the American Psychological Association's latest report using the Google ad exchange, I know we as an industry have officially crossed the line. Evercookies or Super Cookies: "Evercookie" is a JavaScript API...
Nieman Lab had published in September 2009 an RFP from the Search giant to the Newspaper Association of America, requesting paid content approaches. Online news publishers have been struggling over the past few years - and still are - to resolve...
Question: Is this why Association of Online Publishers reports that Microsoft is urging advertisers to adopt dwell as an ROI metric? As tools and tactics to engage people online evolve, there is an increasing need for a measure that properly...
Adding content specific to the event will improve the semantic association of the page with holiday themes, while also increasing the possibility of links naturally built to the pages from holiday news articles, blog posts, and forums.
In Today's Global Recession, Flat Is The New Up Posted by Greg Jarboe Jun 2, 2009 A bunch of us SES conference speakers happen to be in Washington, D.C.this week speaking at the Specialized Information Publishers Association (SIPA) conference.
A bunch of us SES conference speakers happen to be in Washington, D.C.this week speaking at the Specialized Information Publishers Association (SIPA) conference. With the current economic downturn depressing even online advertising, more and more...
The deal that Google made with the Authors Guild and the Association of American Publishers (AAP) includes European . Dubbed App Measurement for Facebook, it utilizes the reporting capabilities of the company's online analytics solution SiteCatalyst.
The feature is a results of a partnership with the American Medical Student Association. ValueClick Adds Three Publishers to Health Online Ad Network Between 75% and 80% of U.S.internet users have searched online for health information, according...
Google Reaches Agreement with Authors, Publishers for Book Search Posted by Nathania Johnson Oct 28, 2008 Google has reached an agreement with the Authors Guild and the Association of American Publishers (AAP), which represented a broad class of...
Google has reached an agreement with the Authors Guild and the Association of American Publishers (AAP), which represented a broad class of authors and publishers to expand online access to in-copyright books and other written materials in the U.S.
Local Online Advertising Does Best on Local Media Sites Posted by Nathania Johnson Aug 20, 2008 When it comes to local advertising, the best conversions come from local media sites, such as newspaper and tv station sites, according to a new report...
When it comes to local advertising, the best conversions come from local media sites, such as newspaper and tv station sites, according to a new report from the Online Publishers Association (OPA). Portal: 37% local online content consumers were...
I recently spoke on a panel at the International Franchise Association's annual conference about how to use the Web and technology tools to synchronize marketing and messaging to consumers. According to the Newspaper Association of America...
At a luncheon hosted by the Triangle Interactive Marketing Association last week, Digitalsmiths CEO Ben Weinberger gave an impressive demo of his company's video search technology. Digitalsmiths currently works solely with publishers and ad networks.
The association also revealed a change in the amount of time board members serve. Concerns of publishers wary of giving away their content to Google for free have always been met with the response that Google is simply making it easier for people...
Then, on August 31, 2007, Google News launched a new feature to help users "quickly and easily find original stories from news publishers – including stories from some of the top news agencies in the world, such as the Associated Press, Agence...
