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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm-based bidding. Ad exchanges: Within the RTB ecosystem, this is the...

  2. How to Build an Analytics Package to Measure Off-Site Content Distribution

    This basic tool can be very helpful when you are dealing with publishers that don't have widgets that track such stats, or a large amount of content outreach going on. Step 2: Monitoring Publishers Most publishers aren't going to give you analytics...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics and real-time bidding. While many companies were at SES to network, the staff at this search platform and data...

  4. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    What drives this explosive growth is that both publishers and advertisers win – the former can expect better return on investment (ROI), the latter a better return on advertising spending (ROAS). The list of Facebook approved DSP (demand side...