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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Step 8: Train Editors, Publishers, and Writers on SEO and Linking If you're a director of online marketing, it's likely you don't have the time to do this. With the business model and process elements covered, now is the time plan out how to...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    It was a forum for guest bloggers seeking publishers and vice versa. An intelligent way to leverage this for links, social shares, and online visibility is to turn this into an opinion roundup post. Prior to 2009, not only did Smarty participate in...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SEW: NDN was founded in 2007 "to provide free solutions for online publishers and content creators. At the same time, publishers were struggling with their online video businesses. But as we learned more about the deficiencies of the existing...

  4. 10 Outrageous Social Media Predictions for 2014

    In 2014, we will see the first wave of advocacy marketing solutions that connect publishers with normal people that have some level of Klout. Twitter profiles, Facebook pages and complete online personas will be created for TV and movie characters...

  5. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The FTC has invited online publishers, advertisers, consumer advocates, academics and lawyers to better understand how sponsored content is presented to consumers online and in mobile apps. While it’s unclear how much momentum there is at the FTC...

  6. Adobe Adds Cloud-Based Mobile Services

    Data Privacy: App publishers can easily manage opt-in or opt-out functionality to enable compliance with data collection and privacy laws for specific countries including the Children’s Online Privacy Protection Act (COPPA).

  7. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Step 2: Monitoring Publishers Most publishers aren't going to give you analytics access to measure your performance. This basic tool can be very helpful when you are dealing with publishers that don't have widgets that track such stats, or a large...

  8. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  9. FTC Giving Native Advertising a Closer Look

    Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements – graphical images that typically are rectangular in shape – on publishers' websites and mobile applications.