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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    If you are trying to create awareness and reach more people, you might be better served with publishing it on a larger online publication if yours lack the reach. It's becoming an important part of any organization's marketing mix and can have an...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    According to Odden's research, there are more than 254 million blogs in publication. This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing.

  3. How to Plan Effectively for Content Marketing in 2014

    A content plan, similar to an editorial calendar, guides the production of your publication schedule. Understanding your online audience's behavior is the most important thing you can do, as this will help you shape potentially engaging and...

  4. SES Conference & Expo Rebrands to ClickZ Live

    SEW's sister brand, SES Conference s marketing community, the new ClickZ Live conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available in our online publication.

  5. How to Turn Data & Creativity Into Great Content in 3 Steps

    Both big-data and real-time, algorithm driven tools drive the majority of content publication and syndication for the world's leading brands. With social media, content aggregators and a whole range of online apps designed to prioritize only the...

  6. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Let's not forget the potential media opportunities for hosting a Twitter Chat, your chat can get publicity in online and offline publication. From an online marketing perspective, publicity is one component of promotion and from a public relations...