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  1. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  2. How to Plan Effectively for Content Marketing in 2014

    In the world of online marketing, doing public relations (PR) right is about understanding the "how," "when," and "where" of influential bloggers, reporters, and journalists. A well thought out content and PR calendar for 2014 is the engine that...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    The irony: with the proper training and experience, traditional public relations and marketing pros can actually make the best digital marketers. Take off the masks and you might find a traditional public relations professional, agency, or...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, once the dots are connected and they fully understand the role social plays in supporting other vital functions of the business; marketing, customer service, PR, HR, sales, investor relations, etc.it is easier for them to understand why...