Let’s face it, social media isn't always in the hands of accredited public relations professionals with years of crisis management experience on their resume. It is clear that proper education and strategy is lacking from many social presence online.
Online rants can do more damage to Bieber’s brand than he realizes, leaving his public relations and social media teams scrambling to delete and fix his mistakes. Celebrities will continue to surprise and inspire us when it comes managing their...
Unlike the past, press releases, press kits, images, social networks, fact sheets should all be headquartered on your website within a social/public relations online newsroom. A brand’s website or blog should be its ROI hero, but in many cases it...
Add to that blogs on education and schools, blogs on local government, not to mention a host of blogs on public relations, online reputation and online mess-ups! The coverage gives you great insights into the different angles that can be covered in...
Public Relations Software / Online Tools Social Influencer Online Mentions 6. Online Social Mentions 2. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc.
In the past, SEO and public relations have worked on separate agendas but with the same cause - more visibility. With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press...
When wholly integrated into public relations processes a well optimized press release can drive a sustainable burst of search referred traffic and to a new business line. The fundamental tenet of organic search engine optimization (SEO) is that...
As Ken McGaffin, former marketer for WordTracker so brilliantly states in 10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013, there's a tremendous cascade effect on links as a result of good PR.
The idea is to share and collaborate across the team of writers, editors, researchers and also the other departments such as SEO, advertising, public relations, product teams, and the sales team. January is always a fresh time to fine tune online...
I was just starting my career in public relations and suddenly found myself, alongside my friend’s family, under the spotlight of a national news story tragically similar to the recent Newtown, Conn.shootings.
One of the problems with public relations is that you can't always guarantee editorial coverage. It's unprofessional and shows you don't understand the dynamic of public relations. If you're new to the public relations game, you can learn a lot by...
Catherine Allen is a senior vice president with SHIFT Communications, Inc.an award-winning, privately-held, employee-owned social media public relations firm. Stacey blogs at Vocus on influential marketing and social media while also blogging at...
Approach this from a purely marketing and public relations perspective. It's increasingly difficult getting noticed online – that makes getting links even harder. You're an online retailer running a contest.
Empower the influence of social media and public relations in your marketing mix. Read on advice from veteran online marketers. There is life beyond Google for gaining online visibility. Will Scott, online marketer and founder of Search Influence...
Those stakeholders – who can also benefit from content marketing – include public relations, customer service, and human relations. For instance, the book lists 20 different content types (articles to webinars) and then offers approaches to...
This is today’s search and social world of real-time marketing ad public relations. This just in … A 2012 survey says online newsrooms are a website necessity for journalists, users, search and social content strategy.
Link building and content publicity was more related to public relations than SEO. The content publicist would think about the content that was available on the Sea Ray web site, and begin looking for online venues where people with an interest in...
Savvy brands like Ford Motor Company, Starbucks and T.J.Maxx are taking their online newsrooms to new levels by leveraging the power of content marketing and public relations. Online newsrooms are spreading the holiday cheer – and sales – this year.
EW: Most likely someone from the public relations or corporate communications department, with a bit of input from the SEO team. If you run a bunch of wineries then partnering with a bunch of bed and breakfasts makes great sense on many levels...
Tip: Press releases and event-related blog posts to capitalize on this search marketing and online public relations opportunity. SEO, meet your “news” best friend: public relations. It looks like public relations pros who are “in the know” when it...
