The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. And the duration of the average online content video was 5.6 minutes and the...
Additionally, 1 in 3 tech B2B decision-makers are turning to online video for information (Google). Viewers of videos are also 64 percent more likely to purchase after watching a product video. A recent Google study suggested there’s a strong...
Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47 percent November 22, 2012: A new research report from online video advertising company Adap.tv has found that online video ad spending has risen 27 percent in 2012.
Internet users watched more than 39 billion online content videos in September 2012, while video ad views totaled 9.4 billion. Internet users who watched 37.7 billion online content videos in August, when video ad views totaled 9.5 billion.
If you were to represent their respective shares of the online video market, it would resemble a penny-farthing bicycle. So, the news that AOL is bringing its video library to a whole new audience of viewers on YouTube is a major milestone in the...
The duration of the average online content video was 6.7 minutes, while the average online video ad was 0.4 minutes. For example, Americans viewed 9.5 billion video ads in August, with each of the top 4 video ad properties delivering more than 1...
Americans viewed 9.6 billion video ads in July 2012, with each of the top four video ad properties delivering more than 1 billion video ads. Google sites ranked first with 1.5 billion ads, followed by Hulu with 1.2 billion, Adap.tv with 1.1 billion...
Over the past year, online video has begun to incorporate more direct based marketing options. Online video, while similar to traditional TV advertising, is still a different animal. Online Video (OLV)
In June 2012, online video advertising had another record-breaking month with 11 billion total video ad streams. At the same time, the TubeMogul Video Ad Platform has vaulted over five other U.S.video ad properties to land in fifth place in the...
Ad networks and DSP’s that have the capabilities of serving your video advertising often will also offer you the opportunity to retarget users who have viewed your advertisement. Online Video Advertising (OLV) has become a necessary marketing...
So year over year, Google Sites and the TubeMogul Video Ad Platform have jumped into the top 5 video ad properties while the Tremor Media Video Network has been pushed out. Hulu topped the chart with 1.6 billion video ads delivered, followed by...
Digital video ad formats are just as effective as TV ads. But, the advent of YouTube’s TrueView video ads, which give viewers the ability to skip an advertiser’s message, means you might not need to cut your 30-60 second TV ad spot.
So year over year, Google sites and the TubeMogul Video Ad Platform have jumped into the top five video ad properties while the Tremor Media Video Network and Viacom Digital have been pushed out. Video Ad Views
As authorities in Mexico were stepping up preparations for an evacuation around the Popocatepetl volcano in case of a major eruption, the latest data from comScore Video Metrix shows that YouTube has already erupted as the second leading video ad...
In this one-minute, one-second long video ad, Toyota reinvents more than the Camry in this extended version of the blockbuster commercial that started it all. Nevertheless, from this day forward, let’s call failing to preview your video ad before...
As a result, YouTube isn’t one of the top 10 Video Ad Properties by Video Ads Viewed. How does YouTube’s approach, which lets viewers choose to skip a video ad if they're not interested, impact Metacafe?
So, instead of recounting just how big YouTube is (151.6 million unique viewers watched 20.5 billion videos on Google Sites for an average of 7.4 hours online video per viewer), let’s take a closer look at one of the other online video content...
If the ad doesn’t seem relevant or engaging, users can skip it and continue to the video they wanted to watch. Airbnb only pays for a TrueView in-stream ad when a viewer watches their pre-roll video ad up to certain point, at least the first 30...
