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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...

  2. Can Facebook Graph Search Disrupt the Google Habit?

    Online habits are no different, and there is no more ingrained habit for most of us than striking that 10-key combination g-o-o-g-l-e-.c-o-m in a single motion in about half a nanosecond. To enhance the overall utility of its searches, Google...

  3. Visual Storytelling: The Key Weapon to Content Marketing

    To help us learn more and consider how all of this applies online, I spoke with Brandon Whalen, who recently developed a training course on visual storytelling for the Online Marketing Institute. Thanks to social networks, we’ve naturally been...

  4. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Plot it out into a rough schedule to build the online of a keyword-driven content plan. Your content is easily sharable to the usual properties and your press releases and guest posts link back to relevant deep content our your primary digital...

  5. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    In an announcement on their homepage, Incentive Targeting noted that they had originally set out to do for retail couponing what Google had done for online advertising: “Make it simple, relevant, measurable and effective.

  6. Leveraging Twitter & Facebook Ads at #SESChi

    Social ads also help marketers build a strong online community, he said, which can lead to larger brand awareness and a larger audience coming into contact with the brand. AimClear’s Online Marketing Account Manager Morud lives and breathes...

  7. Maker Studios Takes Third Place in YouTube Partner Channels Ranking

    Internet users watched more than 39 billion online content videos in September 2012, while video ad views totaled 9.4 billion. Internet users who watched 37.7 billion online content videos in August, when video ad views totaled 9.5 billion.

  8. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    If you were to represent their respective shares of the online video market, it would resemble a penny-farthing bicycle. So, the news that AOL is bringing its video library to a whole new audience of viewers on YouTube is a major milestone in the...

  9. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Internet users watched online content videos that month. Internet users watched 37.7 billion online content videos in August 2012. Video ads accounted for 20.1 percent of all videos viewed and 1.4 percent of all minutes spent viewing video online.

  10. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    The scientists all collaborate within an internal online forum to exchange ideas and discover solutions that enable 3M to bring new products to market at a faster pace. For us, our online marketing strategy is about driving the second click, which...