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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Bean's back-to-school promotion from last July: To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy:

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Inspire Participation and Promotion Promotion The biggest barrier to effective content marketing is just cutting through all of the noise online. This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of content placed in third-party sites for event promotion to ensure SEO visibility is maximized. Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral.

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    One review being a 'check in' and the other one looking at moving up with a raise or possible promotion but always processed with quantifiable and measurable review systems. Use advanced LinkedIn search filters to maintain its awareness of online...

  5. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Create / Review Remarketing Audiences: Thinking of cross-channel promotions, once you have determined your promotion/offer schedule, then you should go ahead and start building the proper remarketing audiences.

  6. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Put another way, the online marketing team found it could increase ROI from Facebook mobile application promotion by 130 percent, just by changing its approach and optimizing to new metrics. Facebook marketers who incorporate offline and revenue...

  7. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Are they offering a new promotion or deal? It could be symptomatic of a bigger issue such as an online reputation problem or an uncompetitive offer. This top-level overview of performance will provide the best roadmap for problem-solving.

  8. Evolving Your SEO: Moving Toward a Content Marketing Approach

    This is an excerpt of a search-informed content plan for a computer retailer that includes target keyphrases, content types, destination URLs, anchor text, and promotion: Plot it out into a rough schedule to build the online of a keyword-driven...

  9. ModCloth Converts Customers into Brand Evangelists with YouTube

    A recent YouTube TrueView promotion drove traffic to the ModCloth website with a click-through rate that was upwards of 18 percent, when industry averages are typically in the single digits. In the fickle world of fashion, finding, engaging, and...

  10. Biggest Search Events of 2011 & Predictions for 2012

    From Twitter, to Facebook, to YouTube – businesses will increasingly ask their employees to get involved in their online promotion. This could help unify TV and online marketing. And it seems, unlike with Google, web marketers were able to handle...