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  1. Pick Up on Current Events for Link Building

    It is in their best interest to cooperate in activities that give their existing attention an additional boost and surprisingly often you can do a joint promotion when it is sure to catch attention. Everybody will be talking about you, online and...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Inspire Participation and Promotion Promotion This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. The biggest barrier to effective content marketing is just cutting through all of the...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Step 10: Allocate Dollars for Content Promotion and Syndication If you're a director of online marketing, it's likely you don't have the time to do this. With the business model and process elements covered, now is the time plan out how to succeed...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Paid Promotion If you're going to spend $4 million for a 30 second ad spot, what's another $100,000 to extend that promotion beyond just the game? Have brands been doing any paid promotion around their pre-release, such as YouTube promoted videos...

  5. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Google's policy on illegal drugs and psychoactive substances states that the search engine does not allow: the promotion of illegal drugs, legal or synthetic highs, herbal drugs, chemicals and compounds with psychoactive effects, drug...

  6. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    A couple days before Christmas, Rap Genius decided to post on their Facebook page about a promotion for becoming a "Rap Genius blog affiliate". If you've ever searched for song lyrics online, you have probably noticed a wide range of sites offering...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of content placed in third-party sites for event promotion to ensure SEO visibility is maximized. Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral.

  8. How to Hire (and Keep) Digital Marketing Talent in 2014

    One review being a 'check in' and the other one looking at moving up with a raise or possible promotion but always processed with quantifiable and measurable review systems. Leaving your ego at the door is a tough call for today's younger workforce...