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Online Privacy Behavioral Advertising

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  1. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    IAB and Google through DoubleClick's ad platform are interested in behavioral targeting - this advanced tracking allows them to follow visitor behavior as they move across sites and then use an ad targeting program that allows advertisers to bid...

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and trends include: advertisement relevance software advances, message customization, video games, in-text video, billboards, viral videos, pricing, control, and behavioral advertising. David Barksdale, a 27-year-old former Google engineer...

  3. IAB Promotes Data Transparency Within Interactive Advertising Industry

    In July 2009 the IAB joined the nation's largest media and marketing trade associations in the release of "Self-Regulatory Principles for Online Behavioral Advertising" the industry's most comprehensive self-regulatory guidelines on privacy in...

  4. Google Made A Major Move To Behavioral Targeting This Week! Did You Miss It?

    While many of the search marketing leaders were busy at SES NY this past week, Google launched a couple of products that showed a major move into the behavioral targeting realm. But what I did not really read was how these changes show an interest...

  5. The Web's Wild West Days Are Gone

    The goal is better consumer privacy protection, and the target: online behavioral targeting practices. Add the censorship by China, the legal battles throughout Europe, and the constant threat of U.S.government intervention into behavioral...

  6. IAB Releases Click Measurement Guidelines

    Four Advertising Groups to Develop Online Behavioral Advertising Privacy Standards The fact that we've obtained agreement within the online industry on the precise definition and measurement of a click and a procedure for identifying and...

  7. SearchDay | Setting up PPC Campaigns 101

    Behavioral Targeting: Profiling or Perfecting User Experience SEW EXPERTS: SEM CROSSFIRE Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. Hulu Adds Social Networking, Celebrates First Year...

  8. FTC Updates Online Behavioral Ad Policy; Google Approves

    Threats to consumer privacy abound, both online and offline, and behavioral advertising represents just one aspect of a multifaceted privacy conundrum surrounding data collection and use. I would prefer that the Commission take a more comprehensive...

  9. IAB Releases Video Player-Ad Interface Definitions Guidelines for Public Comment

    Four Advertising Groups to Develop Online Behavioral Advertising Privacy Standards All five parts of the initiative help define the digital video ecosystem, reduce costs and increase efficiency for all parties and, most importantly, make it...