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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online in...

  2. Demographics and Interests: Coming to a Google Analytics Profile Near You

    If you target and attract an aged population, consider the scrolling and font size of your website and try to improve usability for your customers. I do almost all of my shopping online, while my mom would hesitate and feel utterly exposed if she...