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  1. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    The panel will reveal how to drive e-mail opt-ins from social, how to increase social following from offline activities and how to use online partners to increase your social buzz. The panel will also discuss how your organization can best support...

  2. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and will be joined by Raj Rao, VP of Global eTransformation at 3M, Leo Haryono, SEO Director at Macy’s and Andy Johns, Product Manager of...

  3. 6 Types of Retargeting Every Marketer Should Know

    During the “PPC Beyond Search” panel at SES San Francisco 2012, Dax Hamman broke down six different types of retargeting every marketer should know. Would you tag someone who visits your blog to read a post and someone else who watches a video of...

  4. 2012 London Olympics: How the World Was Searching

    For this analysis, I used comScore’s qSearch tool, which is based on a 2 million desktop/PC based searcher panel covering more than 170 countries (disclosure: I work for comScore). Although people’s online search behavior isn’t nearly as exciting...

  5. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Catch up with Lisa Buyer at SES San Francisco on the panel Social Media that Won’t Break the Bank. The SEO industry has been in bed with press releases since online links and keywords were born. The optimized press release is still a good candidate...

  6. Google Not Responsible for Policing YouTube Content: French Court

    Stateside, a U.S.second circuit court of appeals panel overturned a judgment in YouTube’s favor in April this year, reinstating a $1 billion lawsuit against Google by media giant Viacom. Google has no obligation to “police (YouTube) content before...