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  1. Top 5 Trends for Search & Social Media Marketing in 2012

    Online marketers have only begun to explore and respond to these new opportunities. Customer interactions and purchases, in specific marketplaces such as travel, shopping, and dining, will occur with increasing frequency on mobile devices.

  2. Searcher Demographics – We Are What We Search

    With this kind of information, teams, ticket sellers, and sports-themed travel companies can better determine where to focus their geo-targeting and messaging efforts. There are already lots of opportunities for marketers to customize their...

  3. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    As British and Irish airlines pioneered low cost travel in Europe, it seems their language infiltrated the Italian psyche and made this hybrid term lucrative. Brands really need local knowledge if they’re to take advantage of commercial...

  4. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    In fact, MarkMonitor found that Online Travel Agents accounted for nearly half of all the advertisers on branded terms and alsmot 80% of ad placements. The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent...