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  1. Google Penguin Got You Down? Work on Customer Service

    SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher traffic will generate more new business opportunities. Investments in training and staff, guided by research, will help retain...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. Networking Opportunities on the Expo Floor According to their representatives, Conductor specializes in SEO metrics...

  3. Search Marketing Integration Starts With Your Sales Team

    Social presents many unique opportunities to build relationships, gain insight, and make sales. This is clear, practical and actionable information which should fuel your organization's content marketing, social, SEO, and SEM efforts.

  4. Search Week in Review for Oct. 30, 2010

    You won't find these search engines in the search market share lists alongside Google, Bing, and Yahoo, but they see lots of traffic and offer opportunities for all search marketers. SEM Basics Seems many of the larger online travel sales sites...

  5. SES New York Offers PR Professionals Opportunity to Hear Industry Leaders Discuss Latest Developments in Industry

    PR) professionals, journalists and marketers will find much valuable information and many networking opportunities at Search Engine SES New York, the industry's largest search engine marketing (SEM) conference, will attract more than marketers who...