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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Here's an overview and some tips on mobile advertising opportunities in BRIC nations. Mobile Internet users in China are accessing the mobile Internet far more times per day than desktop users, showing that marketers and advertisers have more...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for publishers, while generating more engagement and revenue. These feature responsive (mobile-friendly) design along with...

  4. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    However, they're finding few opportunities to do so as Google, Twitter, and Facebook aren't budging. The issue of advertising marijuana products online is a complex one, to say the least. Cannabis dispensaries want to be able to advertise their...

  5. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    The networking opportunities you may have grown accustomed to at SES are there to stay, as well. If you've previously attended SES, what you will notice is that ClickZ Live has consolidated a lot of its current sessions, along with the range of...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The biggest step towards finding signal synergy and optimization opportunities is to open up the channels of communications. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive...

  7. Search Revenues Hit $8.7 Billion in First Half of 2013

    Digital video is also on a positive trajectory, delivering avid viewership and strong brand-building opportunities. Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online...