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  1. Learning to Carry Your SEO Baggage

    Sure, but in the grand scheme, that’s OK because there are so many other opportunities. Where you get your business now may have to be from more long tail phrases, more social activity, and more online PR initiatives.

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Are there additional opportunities to pursue? Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. While the direct impact on SEO is very low, these metrics are worth tracking...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...