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  1. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    More foot traffic: Offer Extensions give advertisers the capacity to turn online interest into in-store traffic, which may be more likely to lead to multiple purchases or return visits. Better measurement of ROI: Offer Extensions close the gap...

  2. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    ET at a 32 percent increase in online purchases. Midnight purchasing behavior was 12.5 percent below Black Friday's post offline shopping sprees. Cyber Monday reached $1.465 billion in online spending, up 17 percent versus 2011, representing the...

  3. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    By tracking the purchases of more than 100 million households at 1,200 brick-and-mortar retailers. These loyalty card programs have long been criticized by consumer advocates, who point out that they create a long data trail of our everyday purchases.

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Online retailers like Amazon.com have released applications that in fact take purchases out of brick and mortar retailers by allowing users to view products in person and price compare via augmented reality applications.percent of today’s...

  5. Paid Search Ads Bring Big In-Store Results [Study]

    The study analyzed consumer purchases that stemmed from a paid search ad. Have you done any online / offline paid search tests before? Online retailers not thinking out of the box on how to leverage an effective coupon strategy are falling behind.

  6. PPC Ad Strategies: How to Prepare for the 2011 Holidays

    This means that how you leverage keyword selection, ad copy, and landing page experiences will influence consumers to make purchases in real-time. Research shows that for Cyber Monday the purchases consumers are making are for things they weren’t...

  7. Back to School: Now That’s What I Call a PPC Strategy!

    Location extensions are a great way to speak to shoppers who are researching online for offline purchases. These laws apply to online purchases as well. If you missed this opportunity in 2011, it’s not too late to grab some of these sales – 30...

  8. Gifting Online & Offline: Shopping and Behavioral Search

    Even interest in Mother’s Day gifts (presumably skewing high toward jewelry purchases) is tanking. It would be interesting to see the trend in performance of loyalty programs relative to this trend – maybe the big brands are simply doing a better...

  9. Search, Social Media & the Offline Purchase

    So marketers will need to ask themselves, "Are we OK with all these offline purchases, and we simply want to better leverage the trend? Recently we discussed the ROPO effect (research online, purchase offline) and how a substantial portion of...

  10. Connecting Rings and Bricks to Clicks (Connecting Online to Offline)

    The consumer who purchases offline doesn't log into the site prior to their purchase, though they were on the website. Companies need to create incentives or reasons for a consumer who purchases offline to return to the site.

  11. The Call for Call Tracking Is Answered

    Yesterday Marin Software announced a new product, CallTrack, which is open platform for optimizing paid search campaigns to drive ROI improvements from call center activity and purchases. Furthermore certain keywords are more likely to drive...