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  1. 4 Ways to Expand PLA Success in 2014

    With these additions, PLAs tie in to physical store locations and available offline stock. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine...

  2. The Role of #Hashtags in Social Media and Search

    Now, hashtags appear online and offline – all intended to promote engagement. Research Want to know what your customers are talking about, what your competitors are doing, or how the media is treating a specific topic related to your product or...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Be prepared by taking a combined approach using cross promotions offline to online, to increase dollars per customer. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  5. Search Marketing Integration Starts With Your Sales Team

    New sales reps will have a competitive advantage if their reputation, online and offline, showcases expertise in a given field. This can fuel keyword research. This knowledge will fuel content, product development, and overall marketing strategy.

  6. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Midnight purchasing behavior was 12.5 percent below Black Friday's post offline shopping sprees. Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access.

  7. Why Effectively Measuring Lead Performance in Mobile is Essential

    These actions are of great value, as the act of clicking through to view map and driving directions demonstrates a high level of user intent to convert through an offline visit to a store or business location.

  8. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often Facebook's 1 billion users see a product advertised on the social site, then complete the purchase in a real-world retail store.

  9. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Connecting digital experiences to offline and online retail provides a clear path of discovery, vetting, and purchase that retailers are accustomed to trying to prove through historical advertising. Now, more than ever, consumers are turning to...