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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    This is unlocking a whole extra layer of targeting data for marketers to connect with valuable audiences offline while simultaneously using this data to optimize online campaigns. Facebook targeting in particular has become much more sophisticated...

  2. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In this example, the home builder uses a combination of online and offline marketing to garner interest in one of its newest developments. If a significant portion of your marketing budget is invested in billboards, television ads, and search...

  3. The Role of #Hashtags in Social Media and Search

    Now, hashtags appear online and offline – all intended to promote engagement. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising campaigns. Hashtags are also a great way to present special offers, anchor...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Be prepared by taking a combined approach using cross promotions offline to online, to increase dollars per customer. Easy Steps to Set Up Showroomer Targeted Search Campaigns The climbing popularity of consumer showrooming – checking prices and...

  5. Mobile Marketing: Connecting With Your Audience on the Move

    Marketers should try to remove friction and bridge the gap between the online and offline worlds. Upper funnel brand work: Measure top of the funnel metrics as you would with other branding campaigns Application download: This measurement is unique...

  6. Is Super Bowl Advertising Money Well Spent?

    Will they incorporate online and offline campaigns more effectively and improve the effectiveness of their Super Bowl ad expenditures? As media companies expand their digital content and ad insertion capabilities, especially in the area of video...

  7. ROPE: 4 Essentials for Global Integrated Digital Marketing

    If people continue to think that the online channel is the little brother or sister of offline media, it will continue to be treated as such – loved but often ignored and occasionally kicked. Process needs to include one central online marketing...