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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    We’ve also experienced a huge spike in volume that was all part of a client’s strategy, but Google flagged it for fraud and the account was offline for several hours. What ad copy needs to be changed to reflect only current offers?

  2. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  3. Display Advertising Views Have 'Positive Impact' on Consumer Behavior

    Call your company offline. Yet measuring the value of online ad impressions has proven to be much more challenging for advertisers than measuring results from traditional advertising. Banner ads that are placed low on a page are rarely seen...

  4. You Can't (NOT) Afford to Invest in SEM Analytics

    The end result is the same: a complex e-commerce transaction, with so many variables -- such as rates, availability, dynamic packaging, and ski rentals -- or rather a series of microconversions, which may start online, but close offline.