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  1. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Paying attention to how search influences the customer journey and planning promotions that coordinate with brick-and-mortar store(s) will drive increased holiday sales. Be prepared by taking a combined approach using cross promotions offline to...

  2. The BuyerSphere Project: Understanding B2B Buyer Patterns

    He says influences maybe online or offline but they all play a part in determining how purchasing decisions are made. Among other things, the notion of a strictly followed, traditional buying funnel is simply not accurate in many instances, risk...

  3. SearchDay | President 2.0

    Blog Content Influences Consumer Buying Behavior Posted by Greg Jarboe Nov 14, 2008 New market research has found that blog readers are strongly influenced by blog content when it comes to purchase decisions across a number of categories, and that...

  4. SearchDay: What's on your Mind?

    Back-to-School Offline Purchases Influenced by Online Ads Posted by Nathania Johnson Jul 9, 2008 AOL has released data from a Platform-A study examining the influences of online advertising on offline back-to-school purchasing.

  5. The Evolution of Social Networks

    Social scientists are fascinated by the network effects of these explicit social circles, and what kind of influences your circle has on your preferences and interests. Offline social circles are somewhat limited; one may have many diverse...

  6. New Search Patent Applications: July 5, 2006 - Google Coming to a Shopping Mall Near You

    The network information provider influences the position for a search listing through a continuous online competitive bidding process. Google files patents for shopping offline with online assistance, a secondary map in Google Maps, and an updated...