SEO News

Online Offline Gregg Stewart

  1. Mobile Coupons Offer Multiple Benefits

    A perfect storm is forming to help enable mobile coupons to grow rapidly, providing marketers with two major benefits: the ability to influence purchasers in real time at point of purchase, and the opportunity to stitch together information from...

  2. Integration in a Decentralized World

    I asked them if they were measuring the offline conversion to sale from telephone inquires that their national and local search campaigns were generating. Their answer: "I don't get credit for anything that doesn't convert online.

  3. Lies, Damned Lies, and Statistics

    While most of today's column will center on analytics as it relates to local search campaigns, you can use the same concepts for online, and many offline, lead-generating capabilities. When Mark Twain penned, "There are three kinds of lies: lies...

  4. Making the Most of Your Local Search Marketing Dollars

    Clients often ask where they should spend their marketing dollars: online or offline, search or display? However, it's interesting that consumers use both online and offline sources. This illustrates that consumers are using many different options...

  5. 6 Tips for Aligning Your National, Local SEM Efforts

    For example, give users the option to submit an online request, or to contact offline by providing physical contact information. A high percentage of folks research online, but purchase offline. However, for a local campaign, make sure you can also...

  6. The Local Advertiser of Today and Tomorrow

    After completing their search online, 80 percent of consumers go offline to make an in-store visit or phone call. Online sources: 60 percent -- search engines (30 percent); IYPs (17 percent); local search sites (13 percent)

  7. Winning the Local Search Battle - Part 2

    Research shows that a high percentage of local search traffic converts offline, so provide both online form handling and a local telephone number to enable consumers to respond in the manner which they prefer.

  8. Real World Trumps Online in Local Search

    Marketers don’t always agree on whether online activity trumps offline or vice versa. Therefore, it’s important that you track and measure local search efforts for both online and offline to enlarge Source: TMP Directional Marketing...