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  1. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In this example, the home builder uses a combination of online and offline marketing to garner interest in one of its newest developments. Reason 3: Your Website Facilitates Conversions A website that enhances your brand, builds value in your...

  2. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. But today, many mobile campaigns are measured based on the assumption that...

  3. Mobile Marketing: Connecting With Your Audience on the Move

    Marketers should try to remove friction and bridge the gap between the online and offline worlds. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app...

  4. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Better measurement of ROI: Offer Extensions close the gap between online and offline activity considerably. Here are the top three new or completely overhauled ad extensions you should use in your mobile campaigns to increase clicks and conversions.

  5. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Savvy SEOs can use offline measurement to justify offline marketing dollars allocation for content outreach and onsite content optimization. Is Offline Advertising Your Competitor or Best Friend? SEO efforts competing for offline dollars has...

  6. Dialing Into Success with Google AdWords Call Tracking

    Like any Internet marketer worth their salt, you know that your PPC ads generate online conversions and offline conversions (e.g.phone calls). At the very least, you can use this data to show that your PPC efforts are doing more than generating...

  7. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Good news for advertisers: offline sales have increased by a whopping 3,600 percent. Optimize for conversions: Teleports visitors to locations where your customers are most likely to convert. The Toilet Internet Service Provider (TiSP) project was...