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  1. The Role of #Hashtags in Social Media and Search

    Now, hashtags appear online and offline – all intended to promote engagement. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising campaigns. Hashtags are also a great way to present special offers, anchor...

  2. Mobile Marketing: Connecting With Your Audience on the Move

    Marketers should try to remove friction and bridge the gap between the online and offline worlds. Upper funnel brand work: Measure top of the funnel metrics as you would with other branding campaigns Application download: This measurement is unique...

  3. Is Super Bowl Advertising Money Well Spent?

    Will they incorporate online and offline campaigns more effectively and improve the effectiveness of their Super Bowl ad expenditures? As media companies expand their digital content and ad insertion capabilities, especially in the area of video...

  4. Why Effectively Measuring Lead Performance in Mobile is Essential

    These actions are of great value, as the act of clicking through to view map and driving directions demonstrates a high level of user intent to convert through an offline visit to a store or business location.

  5. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Analysts s no reason why you can’t manage everything from display campaigns, to offline guerilla marketing campaigns. With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is...

  6. The Digital Path to Social Media Success

    This part of the path addresses the digital extension of offline efforts as well as online assets and methodologies to initiate measurable action. Again, there is natural overlap – but whether your company is seeking to develop short-term marketing...