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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. Though tablets and smartphones are both considered mobile devices based on...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were delivered but never seen and therefore had no ability to influence consumer behavior.

  3. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Midnight purchasing behavior was 12.5 percent below Black Friday's post offline shopping sprees. Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle...

  4. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    With 100 million visitors a month and the richest data on consumer purchase behavior of anyone on the web, who can blame them? Brick-and-mortar endcaps have proven effective in the offline world. Success in online holiday retail requires the...

  5. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    The challenge with measuring mobile is that you need to try to measure how offline conversion is affected. The explosive adoption of smartphones and tablets, coupled with user behavior, is driving the growth of paid search clicks via mobile devices...

  6. Connecting Rings and Bricks to Clicks (Connecting Online to Offline)

    Yet for other businesses, it isn't normal customer behavior to visit the website after an offline order takes place. The trick to determine if this visitor may have converted offline is to get this consumer back to your website, so that you could...

  7. Display Advertising Views Have 'Positive Impact' on Consumer Behavior

    To quote: "display advertising, despite a lack of clicks, can have a significant positive impact on consumer behavior. An Example of Consumer Behavior This is why advertisers should consider the positive impact on their display ads of "the view" in...