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  1. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  2. Display Advertising Views Have 'Positive Impact' on Consumer Behavior

    Call your company offline. Yet measuring the value of online ad impressions has proven to be much more challenging for advertisers than measuring results from traditional advertising. Banner ads that are placed low on a page are rarely seen...

  3. China's Sohu.com Posts 600% Jump in Profit

    The growing momentum reflects the overall expansion of the China Internet market, increased shift in advertising budgets from offline to online, the robust pace of advertising spending leading up to the Beijing 2008 Olympic Games, as well as our...

  4. Local Advertisers Shifting Dollars to Internet

    Microsoft recently acquired Navic Networks, a TV ad company that will likely help Microsoft clients integrate online and offline campaigns. According to Borrell, internet CPMs average $3.65, the lowest of any media, while an offline Yellow Pages ad...