SEO News

Online Offline Ad Spending

RSS
  1. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Good news for advertisers: offline sales have increased by a whopping 3,600 percent. The Toilet Internet Service Provider (TiSP) project was a self-installed, ad-supported online service that was offered entirely free to any consumer with a WiFi...

  3. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    The challenge with measuring mobile is that you need to try to measure how offline conversion is affected. The Brazilian online ad market is still largely dominated by desktop transactions, with just 0.3 and 0.9 percent of clicks on tablets and...

  4. PPC Ad Strategies: How to Prepare for the 2011 Holidays

    While this period is increasingly growing online, there is a direct correlation to offline sales. Impact to Offline You can see above the spike in offline sales on Black Friday. It's important to note that your search programs are key to driving...

  5. Search Secures Recognition as Local Business Info Provider

    Yellow Pages saw more general use over the course of a year (with 84 percent using Yellow Pages, online or offline, at least once in the last 12 months), while search sites saw more use on a monthly basis (67 percent monthly use to the 62 percent...

  6. Display Advertising Views Have 'Positive Impact' on Consumer Behavior

    Call your company offline. Yet measuring the value of online ad impressions has proven to be much more challenging for advertisers than measuring results from traditional advertising. Banner ads that are placed low on a page are rarely seen...