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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    As a means to minimize the chances of exploding a can of bad publicity worms over the Internet, take complaints offline as quickly as possible. Take Complaints and Issues Offline as Quickly as Possible for a Resolution - or Else

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Online-to-Offline Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently...

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers.

  5. Pick Up on Current Events for Link Building

    Everybody will be talking about you, online and offline. Giving your website an active role in current events is a lot more efficient than creating the media attention from scratch. Here's how to prepare your website for future events so you can...