The leading search engine advertising platforms have failed in providing adequate solutions for hyper local businesses, such as car dealers, real estate agents, home and car repair services, physicians, etc.
Hyper-Local Gets a Vote of ConfidenceDallas based Hyper local news and events site Pegasus News has announced it will be acquired by Fisher Communications. PremierGuide offers white-label business directories to local publishers, such as newspapers...
Hyper-Local Gets a Vote of ConfidenceDallas based Hyper local news and events site Pegasus News has announced it will be acquired by Fisher Communications. PremierGuide offers white-label business directories to local publishers, such as newspapers...
SEW Experts: Getting Hyper-Active in Local SearchMichael Boland dives into the world of hyper-local, where newspapers and online startups use local online communities to get an edge on news aggregators like Google and Yahoo.
SEW Experts: Getting Hyper-Active in Local SearchMichael Boland dives into the world of hyper-local, where newspapers and online startups use local online communities to get an edge on news aggregators like Google and Yahoo.
Many newspapers would disagree with Abraham, but she might have a point in the underserved opportunity to scale a compelling online hyper-local experience on a national level, while utilizing local feet on the street.
In today's Vertical Challenge column, Getting Hyper-Active in Local Search, Michael Boland dives into the world of hyper-local, where newspapers and online startups use local online communities to get an edge on news aggregators like Google and...
Newspapers need to go hyper-local to survive, Don Dodge PR News survey finds online video is underutilizedA new survey conducted by PR News and Medialink reveals that PR pros aren't using online video as often as they're watching it.
Newspapers need to go hyper-local to survive, Don Dodge ow that the ad network/server companies are shifting around, we should make our online ad targeting dreams come true. Who Said It.After major ownership changes have been announced in the...
The need to position hyper-local news content to help newspapers gain a local edge on competing news aggregators such as Google News and Yahoo! In the wake of discouraging news from hyper-local destination Backfence.com (in some ways this served as...
Meanwhile The Seattle Times ran a column this week by Danny Westneat that argued hyper-local reporting (i.e.school box scores, police blotters, etc.though not very glamorous, can be an important point of differentiation that can help small papers...
The intent is to grow a community and resources around this form of hyper-local blogging. These placeblogs fill a void left by the waning of local newspapers and the growth of online media. Yesterday, Placeblooger.com launched its searchable index...
