According to research from Borrell Associates, online video advertising will generate more revenue than display banner advertising, search marketing, email marketing, and all other forms of interactive advertising by 2013.
Douglas Quenqua, over at ClickZ, has the full write up from the data released by Borrell Associates. Yellow Pages Beat Other Local Media in Online Sales in 2007 Posted by Nathania Johnson Jul 30, 2008 Local directories made 9% of their gross...
Douglas Quenqua, over at ClickZ, has the full write up from the data released by Borrell Associates. Gordon Borrell, CEO of Borrell Associates, said, "We don't think yellow pages will disappear," said Borrell.
Interestingly, newspapers beat out local television station websites for video ad revenues according to a recent Borrell Report. This form factor accounted for about two thirds of online video spending last year according to the Borrell study.
Borrell: Independent Local Sites Threaten Newspapers. Blinkx and Times Online launch co-branded toolbar. Google sees advertisers devote more budget online. The Million Dollar Page - Web's Most Public Link Farm?
Borrell Associates report on 210 US media markets predicting that online ad spend will rise from $2.7 billion last year to $3.9 billion in 2005, a 46 percent increase. Daily newspapers grew the most last year, with online yellow pages spending...
