Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008. Well, it's Q3 and AMP was launched this week at Advertising Week in New York.
There are no surprises here except perhaps the branding of Yahoo's new advertising platform as "AMP! Soon, we will roll out our new advertising management platform -- AMP! We are winning new business partners and expanding relationships with...
Yahoo Unveils Details of New AMP Advertising Platform Yahoo launches newspaper circular personalization program more newspapers have joined the Yahoo newspaper consortium Speaking at the 2008 Advertising 2.0 Conference in New York, Yahoo President...
In the midst of firmly responding to Microsoft's ultimatum, Yahoo has released details of the new AMP advertising platform, designed to streamline and automate online advertising across a variety of target markets, publishers and ad type.
