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  1. It's Official: Online Advertising Spends More Than Newspapers

    Advertisers will spend a total of $22.8 billion on print newspaper ads for the year, falling 8.2%," Forbes noted. This week "marked the official beginning of the internet's reign over print as a report shows that 2010 online ad spending will exceed...

  2. Outsell forecasts that online spending will overtake print in 2010

    The research and advisory firm's annual forecast predicts companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print media such as newspaper and magazine...

  3. Don't Overlook Local Search Opportunities

    Radio, television, print/newspaper, and interactive -- I covered them all. Just before joining Lycos, I sold newspaper advertising for a small community newspaper group in the Dallas-Fort Worth area. From the days of an overpriced local print ad or...

  4. Death of newspapers or new era of online journalism?

    It continues, "Newspaper ad revenues have fallen 23% in the last two years. Yemma added, "No longer inked on wood pulp, no longer trucked from printing plants to your mailbox, no longer published only five days a week, the daily Monitor is now a...

  5. SearchDay | Breaking the Norm with Search

    Top 10 Newspaper Sites See 16% Growth in December 2008 Web Traffic Posted by Nathania Johnson Jan 27, 2009 Newspapers may be struggling these days but it's not for lack of web traffic, at least for the top ten newspaper sites.

  6. SearchDay | Is it Too Late for Holiday Search Traffic?

    Google Book Search Adds Magazines Posted by Nathania Johnson Dec 9, 2008 In the wake of news that Google has struck a deal with publishers for its book search, and that they've acquired millions of digital newspaper archives, comes news that...

  7. SearchDay | Domain Acquisition -- How Much is Too Much?

    Through the initiative, Google will be partnering with newspaper publishers to bring what they estimate are billions of print records online. Google Launches Historical Newspaper Initiative Posted by Nathania Johnson Sep 9, 2008 Google has...

  8. For Local Search, It's All About the Online-Offline Gap

    The goal is to allow marketers to create TV, terrestrial radio, and newspaper ads, then choose where and when they run. This essentially brings together Google's Audio Ads, TV Ads, and Print Ads -- each of which result from its recent partnerships...

  9. SearchDay: What Are You Converting?

    Local Online Advertising Does Best on Local Media Sites Posted by Nathania Johnson Aug 20, 2008 When it comes to local advertising, the best conversions come from local media sites, such as newspaper and tv station sites, according to a new report...

  10. Newspapers Bleed Red Ink: Death by Internet

    Advertisers have vastly more choices online than on paper, so newspaper Web sites win only a fraction of the advertising that goes digital, and it pays much less than advertising in print. The Internet makes up less than 10 percent of newspaper ad...