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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...

  2. Are You Competing with Your Own Business Identity?

    Additionally, the business would likely place another ad in the local newspaper and that sales rep would go through the same process to make the ad stand out within the newspaper context. Many companies struggle with this issue as inconsistent...

  3. Extreme Couponing: Searching for the Deals

    Whether you got them from the newspaper, direct mail, magazines, or from your kids’ school fundraisers, you were in possession of a physical coupon. Nowadays coupons come in many forms, including QR code scans, text messages, and easily redeemable...