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  1. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    The law, which targets search engines that provide snippets, originally would have given news sites the ability to seek monetary compensation for the supposed lost revenue caused by Google and other search engines when using those snippets.

  2. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Target audience: Personas, keyword search volume, trends, news. Online marketing, in lots of ways, is the exact opposite of that. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most...

  3. 22 Facebook PR Secrets Every Community Manager Should Know

    Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...

  4. 5 Rules to Effectively Use Press Releases for Links

    Keep Your Press Release About Real News The real shame of the press release for links trend was all the sad attempts to drum up "news" or keyword stuff a headline. Use the press release and the news as a draw to bring readers further into your site.

  5. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Every university has an alumni association with its own dedicated website, and nearly all publish an alumni news...

  6. Guy Kawasaki Talks Content Marketing, Social & Google+

    Back in the day, this would be filtered through a few key sources like magazines, news outlets and a limited number of field experts. Another reason for us to give Google+ more attention is the time that many of the major online influencers give it.

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Microsoft Reports Third-Quarter Results – Microsoft News Center"The Online Services Division reported revenue of $832 million, an 18% increase from the prior year period. All this and much more in our quick recap of search and social marketing news...