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  1. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    This recommendation comes not only from peers in social media environments, but also from authoritative blogs and news sources covering advertiser content editorially. A recent study conducted by Decipher Research, which surveyed online video...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Create a Twitter account specifically for news and automatically publish all content from your online newsroom. A 2013 TekGroup online newsroom survey reports a 45 percent increase of journalists flocking to Twitter with the intentions to follow...

  3. How to Dominate the Entire First Page of Google

    News Regularly syndicating press releases can increase your brand real estate if universal news results are showing. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. And newsjacking is an emerging form of content marketing that specifically targets hot news topics for viral spread.

  5. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    The law, which targets search engines that provide snippets, originally would have given news sites the ability to seek monetary compensation for the supposed lost revenue caused by Google and other search engines when using those snippets.

  6. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Target audience: Personas, keyword search volume, trends, news. Online marketing, in lots of ways, is the exact opposite of that. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most...

  7. 22 Facebook PR Secrets Every Community Manager Should Know

    Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...