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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. Buffer calls their customer service team Happiness...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. We should meet our customers on their terms with a message like, 'You're perfectly you, and so are our...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    If you pin your own images to your board, are they attracting click-throughs originating from Pinterest? So if you repinned an image to one of your boards, and other people repin or like this image on your board, you won't receive credit for this...

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    If this is the first question you’re asking, it’s the wrong one, said the SES board member and president of Site Logic Marketing. Not only do you have control over the message and data, but it also has benefits from an SEO perspective.

  5. 15 Ways to Make Small Budget Content Creation & Marketing Work

    There are now lots of great plug ins for key CMS platforms that help with this, including sweettooth for Magento or Punchtab, which can work across the board. You can do this "off page" too by getting involved in Qthis page is broken’ message...

  6. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    It's my third year as a member of the SES Advisory board and it's always a pleasure to help plan the show with the team,” Myers said. Representing the SES Global Advisory Board in the UK, Director, Account Management Yahoo!

  7. Facebook F8 Wrapup: Timeline, Ticker, GraphRank for Users & Marketers

    With more than 750 million users, they have the lion’s share of the consumer base already on board. They may be listening, and your marketing message may have gotten through in the past, but with the birth of the News Ticker and the removal of most...