SEO News

Online Merchants Customer Acquisition

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  1. Baidu's Profit Increases 91% in Third Quarter 2008

    Baidu recently launched the beta version of an online C2C platform that enables merchants to sell their products and services online via a Baidu- registered store. Traffic acquisition costs (TAC) as a component of cost of revenues were RMB108.8...

  2. Microsoft Launches Live Search Cashback and Live Search Farecast

    The primary choice for advertisers to reach these search customers is the cost-per-click (CPC) model, where merchants pay a fee each time a searcher clicks on their ad, whether or not the potential customer makes a purchase.

  3. Shopping Search Engines Fuel Online Sales

    Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Each time a customer narrows his search down, the customer can...