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Online Merchants

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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. Listing on Google Shopping can be daunting for many online merchants.

  2. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. We have a potential launch later this year, maybe a little bit sooner, looking at the...

  3. Google Goes Shopping, Buys Channel Intelligence for $125 Million

    CI says they helped create a solution to help merchants optimize Return on Ad Spend (ROAS) for product listing ads. For over ten years, we have focused on making it easy for consumers to find and buy products online and help our clients grow their...

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Merchants have a lot to consider when getting ready to launch a product catalog on Google Catalogs. If publishers use the interactive elements of Google Catalogs mainly to encourage consumers to put more products in their online shopping cart, then...

  5. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Why would Google encourage merchants to limit their ad groups? Some may even say merchants are getting Scroogled with the new Google Shopping setup. While using Seuss inspired words is extremely fun, and there are definitely some disadvantages to...

  6. Is Google Trust Being Scroogled?

    And while it is free, it does require a Bing Ads account set up with credit card information and is no longer accepting new merchants. In fairness, merchants will continue to be listed in Google’s free web search results, but it is a reversal of...

  7. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    Higher quality data – whether it's accurate prices, the latest offers or product availability – should mean better shopping results for users, which in turn should create higher quality traffic for merchants.

  8. Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked

    Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product Listing Ads (PLA) campaigns in AdWords, which is no easy feat if you’re trying to troubleshoot issues.

  9. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    To date, tens of thousands of merchants have made the switch; the inventory of over 100,000 online sellers now populate Google Shopping results. Since they announced the transition to a paid model for Product Search results in May, Google has...