SEO News

Online Merchants

RSS
  1. 4 Ways to Expand PLA Success in 2014

    So merchants can now access product inventory details directly within AdWords, not just through the feed. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on...

  2. 4 Google Changes and How Online Merchants Can Adapt

    Although online merchants can't find as much organic keyword data on Analytics, there are still multiple ways to find visitor data from organic search. If you're looking to catch up on Google's most recent changes, here is a quick summary with...

  3. Why Google Will Reject, Block, or Flag Your Data Feed

    Although Google seems to expect online merchants who get penalized or kicked off Google Shopping to understand why, this isn't always clear to ecommerce business owners. Google has very specific feed requirements for format, content, and Google...

  4. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    He cited a 2012 study conducted for Yext by analysts Greg Sterling and Andrew Shotland estimating that local merchants lose $10.3 billion in sales each year due to inaccurate local listings. Yahoo has announced the release of Localworks, a product...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. Listing on Google Shopping can be daunting for many online merchants.

  6. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. We have a potential launch later this year, maybe a little bit sooner, looking at the...

  7. Google Goes Shopping, Buys Channel Intelligence for $125 Million

    CI says they helped create a solution to help merchants optimize Return on Ad Spend (ROAS) for product listing ads. For over ten years, we have focused on making it easy for consumers to find and buy products online and help our clients grow their...