Mobile isn’t just for finding local merchants to start the shopping experience. This aligns nicely with all the data we’ve been seeing lately on how mobile drives user behavior online. And here’s where users go online to perform specific functions...
Affiliates, for their part, will need to keep track of where their merchants have moved, sign up, and then replace all the affiliate links in their sites. When these merchants actually start looking at different networks," Meyer says, "they'll...
Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. Listing on Google Shopping can be daunting for many online merchants.
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. We have a potential launch later this year, maybe a little bit sooner, looking at the...
It had to shut down Youa in May 2011 and migrated merchants to its joint venture with Japan’s Rakuten and Yaodian 100. The country already has the highest number of digital buyers worldwide with close to 220 million people buying goods online in 2012.
Google's various policies, covering endangered species, restricted products and advertising, are clear on what is involved, and the firm offers a number of strikes policy that can see offending merchants and advertisers being kicked off its services.
CI says they helped create a solution to help merchants optimize Return on Ad Spend (ROAS) for product listing ads. For over ten years, we have focused on making it easy for consumers to find and buy products online and help our clients grow their...
Merchants have a lot to consider when getting ready to launch a product catalog on Google Catalogs. If publishers use the interactive elements of Google Catalogs mainly to encourage consumers to put more products in their online shopping cart, then...
That would be ignoring the reality of the many, diverse hands – merchants, marketers, copywriters, front-end developers, agencies – who ultimately shape the user experience (and architecture) of a category page.
Now that Google Catalogs is integrated into Google Shopping, the catalog platform is more relevant than ever to merchants. Google’s re-introduction of Google Catalogs includes more and better ways for merchants to connect with consumers.
The campaign doesn't mention that Microsoft favors merchants with "higher visibility" on Bing Shopping by paying a third-party site, Shopping.com. It’s time to take a trip down memory lane to look at the winning and losing moments in online and...
Why would Google encourage merchants to limit their ad groups? Some may even say merchants are getting Scroogled with the new Google Shopping setup. While using Seuss inspired words is extremely fun, and there are definitely some disadvantages to...
It reflects auto merchants’ expanded investment from online to mobile as well as a marked shift in prioritizing this ready-to-buy audience. The automotive industry is experiencing a boom in mobile ad spending.
Google blog post, Google Shopping: momentum and merchant success, details some of the other changes and highlights merchants who have had success. Offers can be redeemed online (trackable) or offline(not measurable in AdWords).
And while it is free, it does require a Bing Ads account set up with credit card information and is no longer accepting new merchants. In fairness, merchants will continue to be listed in Google’s free web search results, but it is a reversal of...
Higher quality data – whether it's accurate prices, the latest offers or product availability – should mean better shopping results for users, which in turn should create higher quality traffic for merchants.
For merchants, these features underscore the importance of sending Google the most accurate and detailed data feed possible, with detailed product descriptions, images, categories, etc. Add to these user-friendly features the security associated...
We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites," Pinterest Product Manager Cat Lee wrote in the blog post, indicating that the new business accounts would be suitable for publications...
Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product Listing Ads (PLA) campaigns in AdWords, which is no easy feat if you’re trying to troubleshoot issues.
To date, tens of thousands of merchants have made the switch; the inventory of over 100,000 online sellers now populate Google Shopping results. Since they announced the transition to a paid model for Product Search results in May, Google has...
