Two years ago, I asked, "Is the Social Media Press Release a Meatball Sundae? And I answered my rhetorical question by accusing the "social media press release" alias "social media news release" alias "social media release" of being a meatball sundae.
Avoid Meatball Sundaes: Industry prognosticator Kurt Hanson introduced the Meatball Sundae problem that we all know about at SEW. Radio station sites have bolted on various online features that didn't draw traffic, like trying to sell music...
A great book that influenced my columns, and one you should read if you're looking for further discussion of changing customer relationships, is Seth Godin's "Meatball Sundae. Coke is actively reaching out into multiple social media sites, such as...
Is Marketwire's Social Media 2.0 press release another meatball sundae? Does Social Media 2.0 deserve a second life? Social Media 2.0 - Witness for the DefenceThe web has changed the way we access information and people have discovered the power of...
So what's this Meatball Sundae all about? SES Chicago Keynote – Seth Godin & 14 Trends to Avoid a Meatball Sundae Day two at SES Chicago opened with a keynote speech from Seth Godin talking about Meatball Sundaes.
Ladies and gentlemen of the jury, the prosecution will prove beyond a reasonable doubt that the "social media press release" alias "social media news release" alias "social media release" is unfortunately a meatball sundae.
Seth Godin Dishes Out Meatball SundaesSES Chicago keynote speaker Seth Godin spent an hour dishing out his marketing wisdom on the ideas behind his new book, Meatball Sundae. Not when all forms of online media are converging under search.
