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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We also get significant traffic from digital-first, "new media" sites, including some of the largest and most popular political blogs. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well...

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property. According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012.