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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Digital Data Trends – Search, Social, & Content Fusion

    In terms of content and social media trends, some staggering statistics where shared: billion were spent on content in 2013 (according to Custom Content Council Survey, 43 billion total, 42 percent online).tweets happen per second.billion pieces...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. The biggest barrier to effective content marketing is just cutting through all of the noise online. This was the topic of a ClickZ Live New York session last week featuring Lee...

  5. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Small businesses are still struggling to find their place in online marketing. Share them on social media and promote them to reporters and customers. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Call them whatever your want – Content Champion, Inbound Marketing Strategist, Earned Media Manager – whatever – but put them in place and hold them accountable. As noted above, empower some or all of your employees and make them a PR/social media...

  7. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    By getting out and speaking, writing, guest posting, and even having an active social media presence, you're raising your profile. Develop a micro plan:Develop a brand plan that includes a column on a high-profile publication like Forbes, regular...

  8. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. You can increase online conversions with real-time...