SEO News

Online Media Advertising

RSS
  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Which subsets of insurance spent the most in online advertising? Twenty-seven percent of those surveyed use social media to investigate a product or service they intended to buy. The spotlight is on the insurance industry – including digital...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade. In a recent newspaper interview, I described Social Media as the...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online in the country. The key to India is that digital marketers and advertisers need to embrace the...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. SEW: In 2009, NDN introduced the Digital Media Exchange. We also get significant traffic from digital-first...

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Use of social media and especially hashtags. I was able to find a few examples of paid media, which I'm glad to see. It shows how keywords are related by volume in social media over the last 30 days. The same is true with smaller campaigns...

  7. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    When it came to integrating those social networks into retailers' product pages, most websites covered the social media bases; but coming in just ahead of the others in terms of integration was Pinterest's "pin it" button at 62 percent, versus...

  8. 9 Things You Must Update When Moving Your Business Location

    Don't Forget Social Media! Change Your Physical Address Online Your online presence mustmove with you. I always recommend clients make sure each employee has a sheet with the normalized name, address, and phone number (NAP) for the business that...