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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging content. They fail to see that SEO in 2013 is now integral to online marketing and no longer a...

  2. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. Likelihood of visitation to the online/offline store.

  4. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Bringing Together Paid, Owned and Earned Media Online marketing, in lots of ways, is the exact opposite of that. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the...

  5. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It was never intended to be a social media platform. The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious and protective of our...

  6. 22 Facebook PR Secrets Every Community Manager Should Know

    The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity...

  7. 6 Billion Hours of Video Watched on YouTube Each Month

    As a result, we're seeing a myriad of brands increasing their media spend, building channels, and discovering first-hand that the interactions they have with their fans on YouTube drive engagement. The Brandcast event was held for advertisers at a...

  8. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Leverage Social Media Many also cite websites and online pubs that they’ve been featured in, which could spell a linking opportunity for your site as well. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on...

  9. Google Active View Format Gets Accreditation

    Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time...