In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are...
Leverage Social Media Many also cite websites and online pubs that they’ve been featured in, which could spell a linking opportunity for your site as well. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on...
Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time...
Bringing Together Paid, Owned, and Earned Media: In this session, Andrew Beckman will show attendees how to intertwine paid, owned and earned media strategies to create an integrated digital marketing approach.
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media...
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE". You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new...
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Social media metrics on this platform center around the number of followers, views, votes...
The result is often neat-looking infographics that no one is really interested in, or sweet social media campaigns that are the "lipstick on the pig" of meh content. As is evident from the chart below, social developed into a legitimate content...
Likewise, your social media strategy should involve a compilation of tactics that will appeal to your audience. Please share some of your own tips and tricks for maintaining a healthy social media presence in the comments below!
P.S.for those of you interested, the first article I ever starred in reader was SEOptimise's "25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads". Interestingly I didn't star as many articles on Penguin; I think that this...
As social networks become more algorithmic, you will see more social media marketers reverse engineering their presence (some are already doing this for EdgeRank). RTCM does not have to happen during a major media event, and the truth is that...
The Platform-Shifting Digital Media Consumer To even begin to answer this question, one must grapple with the realities of today's highly fragmented media landscape, which is enough to make anyone's head spin.
How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. Australian small businesses inch towards social media...
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. For some background, these are the online platforms brands are using:
GH: We launched the BOTW Media Network about seven years ago, a network of blogs publishing content on approximately 60 topics. And as social exploded, we introduced social networking profiles to the web directory listings to give site owners a...
Building authority through links and social media endorsements. The world of mobile apps is foreign territory to most online marketers. Developing apps require different skills than traditional website development.
The phones didn’t work but social media did. In what is starting to become the new “normal” of tragedy, this week’s Boston Marathon bombings unfolded first on social media. I have a lot of respect for Shankman, but based on the fresh stream of...
One thing was becoming fairly evident, though: it was anything but just another social media venture. When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture.
