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  1. What is SEM? Depends on Who You Ask

    The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace. CIO.com recognizes SEM as a combination of paid advertising, search engine optimized...

  2. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Over 1/3 of ShopVisible's clients sell on at least one online marketplace, and, on average, 25 percent of their total online revenue is generated through these channels," the report said. Online retailers continue to use traditional advertising...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    NDN began as a marketplace for the exchange of premium video. In 2012, NDN acquired Mochila, the web's leading syndication marketplace for text and photo. The top four U.S.online video content properties in comScore's December 2013 U.S.online video...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As the PLA marketplace grew, not surprisingly so did the cost per click (CPC) for PLAs. Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Understanding customer segments, brand leadership for it's position and USP in the marketplace. But is it also one of the most overused and abused words you might hear from online marketers? Lee Odden, Author of "Optimize" and CEO at TopRank Online...

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Why do so many CEOs fail to recognize the responsibility they have to lead the way in today's transparent, social marketplace? Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that the...

  7. Integrating Owned, Earned & Paid Media For Better SEO

    This is where the love is – not just from the marketplace, but from search engines. This should always be planned and executed in the context of data to define and measure performance that supports the overall brand strategy and competitive...