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  1. Retail Paid Search Competition Heats Up with New Entrants

    Interestingly, one of the changes in the number one position can be seen as a reflection of the marketplace drama that played out in business headlines over the past year. The Disney Store was overtaken for the number one paid search impressions...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You can turn Google PLAs into a program similar to Amazon, or a marketplace, where there's a locked in margin for your products. Prior to paid Google Shopping, where an online merchants listings appeared on Google search was wholly up to Google.

  3. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    Whatever your "thing" is, understand it, bleed it and use it to differentiate your brand in the marketplace. People watch how you behave online and how you treat the people around you. I don't have to tell you which role has been cast to Microsoft...

  4. Google Submits Response to EC Antitrust Regulators

    The Initiative for a Competitive Online Marketplace (ICOMP), which is backed by the likes of Microsoft, welcomed Google's response but said the most important thing was for the EC to act to curb any excesses in market dominance.

  5. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Provided marketplace insight Exactly 0 percent of Black Friday online retail sales came from Twitter referrals. Consumers are more connected than ever; they’re reading your blog, connecting with your brand on Facebook, following you on Twitter...

  6. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    In his post, Harnevo said, “As many of you know, video has been a key part of our overall strategy over the last few years, and since launching The AOL On Network in April of this year, we’ve seen tremendous traction in the marketplace.

  7. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    You must be an advertiser that provides customers with paid goods or services, or one that enables the buying or selling of products or services by way of a marketplace. With so much being created and consumed online, anything stale seems to stick...

  8. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao, similar to eBay and Amazon, is one of the largest online marketplaces in the world and the largest marketplace in China with over 370 million users and more then 800 million product listings. Taobao Marketplace – a consumer to consumer...