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  1. What is SEM? Depends on Who You Ask

    The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace. CIO.com recognizes SEM as a combination of paid advertising, search engine optimized...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    What is a brand to do in this highly saturated and competitive marketplace for content? This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing.

  3. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Over 1/3 of ShopVisible's clients sell on at least one online marketplace, and, on average, 25 percent of their total online revenue is generated through these channels," the report said. What it found was 30 percent of site traffic came from...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    NDN began as a marketplace for the exchange of premium video. In 2012, NDN acquired Mochila, the web's leading syndication marketplace for text and photo. The top four U.S.online video content properties in comScore's December 2013 U.S.online video...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As the PLA marketplace grew, not surprisingly so did the cost per click (CPC) for PLAs. Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000...