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  1. Cross-Device Measurement: Believe the Hype

    Reporting for a Cross-Device World In fact, more than 60 percent of online adults in the U.S.use at least two devices everyday and almost one-quarter use three devices. More than 40 percent of online adults sometimes start an activity on one device...

  2. Last-Minute SEO - Here Come the Holidays!

    The second largest in the world. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of...

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had to learn some aspects. Thankfully, mastering the art of CRO is considerably easier now than it was several years ago, and for a...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. The ability to track the interactions people have on...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. In branding yourself as a resource, you're also branding yourself as...

  6. 10 Shocking Facts About Content Marketing Today

    Content marketing has revolutionized what it means to showcase your business to the world. Its seemingly sudden increase in popularity is due to its significant benefits to other disciplines of online marketing, such as SEO and social media marketing.