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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    A good analogy from the sports world is the team score vs.the box score. Turning automation guides into click candy slideshows or images that are published online. Over the past few years, marketing automation has continued to gain influence.

  2. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Credited to John Boyer, a fighter pilot, this framework has been adopted by numerous organizations around the world including militaries, businesses and government entities. Online marketing, in lots of ways, is the exact opposite of that.

  3. What is Mobile App Attribution & Why is it Important?

    This problem doesn't really exist in the online advertising world because there is already a solution: cookie-based tracking. The accessibility and ease of use for tracking online marketing activities makes attribution a necessary standard for...

  4. BloomReach Adds 4 New Metrics to Measure Page Quality

    In the world of ecommerce,” Kaufman said, “flux in constant. BloomReach cites that seven out of every 10 queries online are long tail. For example, if your site has inventory of black A-line dresses but no specific page for it, and data shows there...

  5. 22 Facebook PR Secrets Every Community Manager Should Know

    Let your hair down: Relax your corporate content and think outside of the boring cubicle world. Create change in the world more than you ever thought possible. In order to stay ahead of the competition, you might have to download a book or two...

  6. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    And if you're not picked, it's not the end of the world. Casie Gillette, Director of Online Marketing at KoMarketing Associates Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root...

  7. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    In March 2011, Mint put out a clever and well‐shared infographic on tipping etiquette around the world. While it is unknown whether the folks at Business Insider had seen the previous infographic by Mint or not, online readers still got a chance to...

  8. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    You Tube is the second largest site where searches are conducted and just crossed the threshold of having over 1 billion users and offers a world of opportunity for marketing a small business. At Pubcon, which is taking place in New Orleans this...

  9. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    The 100 Most Influential People in the World – TIMEYahoo CEO Marissa Mayer (a "pioneer") and Facebook COO Sheryl Sandberg (a "titan") among those who made the list. Percent of Time Spent Online is on Social Networking – Experian Marketing...