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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had to learn some aspects. Thankfully, mastering the art of CRO is considerably easier now than it was several years ago, and for a...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. The ability to track the interactions people have on...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. In branding yourself as a resource, you're also branding yourself as...

  4. 10 Shocking Facts About Content Marketing Today

    Content marketing has revolutionized what it means to showcase your business to the world. Its seemingly sudden increase in popularity is due to its significant benefits to other disciplines of online marketing, such as SEO and social media marketing.

  5. Nuances of Spanish Language Search Marketing

    Overall, 10 major Spanish dialects are spoken in the world. Argentina Web users are more likely to view online video content. Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a...

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  7. What is SEM? Depends on Who You Ask

    I used to only think of organic, because I live in an editorial-based public relations world. To me, SEM covers the whole gamut of marketing via search engines, both organic and paid", said Mark Traphagen, senior director of online marketing at...

  8. Digital Data Trends – Search, Social, & Content Fusion

    More than 80 percent of the world's data is unstructured and marketers need to break this down into structured formats that they can measure. In terms of content and social media trends, some staggering statistics where shared: billion were spent...