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  1. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking tools. This same process must be done on your clients and here is a post I...

  3. Native Advertising for Small Business: The Missing Link?

    Content discovery tools, like Outbrain and Taboola, are another type of native advertising. The two biggest content discovery tools are Outbrain and Taboola. Content discovery tools engage audiences better, amplify content’s exposure, and build...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). With mobile devices growing in popularity, more conversions...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    Tailored for small businesses, the guide provides an in-depth introduction to the technical aspects of optimization testing: the basic tools required, and how to use them. One of the most popular A/B and multivariate testing tools around, Visual...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tools for estate and retirement planning In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life.

  7. Forget Big Content – Small Content Is Critical to Search Success

    By typing in a number of key phrases into the tools, you can quickly extract large number of longer-tail content questions to answer. This is where tools such as Ubersuggest and Soovle and platforms such as Quora and Yahoo Answers come in.