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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. 4 Critical Elements of a Successful Content Marketing Team

    A strong writer for a content writing strategy is one that has a background in online journalism or content creation. Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? What changes you need to make in 2014 depends largely on where your company stands now in relation to an active content marketing strategy.

  4. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Just because Vine is the latest thing, it doesn't mean you need a Vine strategy and should take focus away from [the basics]. At the same time, they were increasingly tasked with email marketing (15 percent) and online media (9 percent), as well as...

  5. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Many online businesses have a longstanding strategy of "crowding the register": exclusively optimizing and creating content for conversion-centric queries. Crowding the online register is a strategy that had its place as the internet developed...

  6. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. Businesses that understand this will win," writes Jason Spero, head of global mobile sales...

  7. How to Build Your First Content Marketing Strategy

    Are you tackling your first content marketing strategy? Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. As you take a deeper dive into your audiences...

  8. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...