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  1. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    The Reality: Content, Page and Analytics Integration now are King and Key Strategy They changed the way that they work and now look to innovative ways to integrate analytics data to restore visibility no longer available with secure search.

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    In other words, if your marketing department loves to be on Facebook all day, with little attention to generating unique content or promoting on other platforms and that focus has not yielded ROI on that time, it is time to tweak the strategy.

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    It requires a content strategy to really work people toward your website. Twitter now has its own analytics dashboard. Twitter Analytics With Twitter Analytics you can track timeline activity, including tweets that were favorited, retweeted, and...

  5. The Role of #Hashtags in Social Media and Search

    Are hashtags worthy of being part of your social media strategy? offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. It pays to put a little effort into selecting the hashtag(s...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Many online businesses have a longstanding strategy of "crowding the register": exclusively optimizing and creating content for conversion-centric queries. Crowding the online register is a strategy that had its place as the internet developed...