You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. ANALYTICS Real-Time Widgets Now Available in Dashboards – Google...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
However, this strategy only targets customers who are already seeking you out using your brand, which means you're missing out on many potential new customers from non-branded traffic that offers a potentially higher lifetime value.
Re-evaluating these higher-level items will show you how social media, SEO, analytics, blogging, and content development can work together synergistically to aid in online marketing success. If you put effort into planning your marketing and...
How A Killer Content Strategy Builds Quality Links, Au Naturale! Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO...
Content marketing likely won't make or break your SEO strategy, but I do think it can be extremely valuable, especially from a CRO and customer retention perspective. GC: I think of it from another perspective.which is how analytics will be refined...
If this article resonates with you, and you feel your team is ticking off a lot of these boxes, you're doing a really good job with your online marketing strategy. Let's approach being better from the positive side of the spectrum and reward...
Lisa Barone, Vice President of Strategy at Overit, said she's been fortunate to have several women to look up to, starting when she entered the industry and lasting all the way through today. I've been working a lot with Big Data and Predictive...
The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. Photos are content so pay close attention to your image strategy and use visuals to effectively enhance...
My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Consider social analytics, social sign-on, ratings/reviews...
When building your content plan and mapping your content marketing strategy, keep in mind these different content types. See more on the different types of content to assist in this strategy below. Co-created: This strategy makes each piece of...
Understanding this distinction between the people capable of referring more than 100 friends and followers and those who would be lucky to refer a few is key to crafting your content marketing strategy.
SEOs Want Traffic Over the past several years we have seen clear examples of how using an online newsroom for “content marketing” can be an effective piece of the overall SEO strategy.said Steve Momorella of TekGroup.
There’s no reasonable argument against the fact that all your marketing efforts should be integrated into one single, agile, engaging strategy. Your social strategy should impact all your marketing channels and campaigns.
You'll have to include a bit more in the way of keywords but the principle behind Coke's strategy carries over and that's to capture the intent and compel the reader to desire more information. I have experience and past analytics to draw on, but...
Since the Facebook acquisition of Instagram, and with more than 100 million users, posting 5 million photos every day, it is only logical to see more businesses integrating Instagram into their marketing strategy and social media outreach.said...
This year, perhaps focus on doing more of the things that have made your B2B SEO strategy successful first. In Google Analytics, select the secondary dimension, “Landing Page,” to see the webpages searches accessed (see screenshot below).
This ranges from the very basic beginners to many advanced techniques and strategy, so identifying this is helpful but also gives a wide array of possibilities for topics. Time-Saving Google Analytics Custom Reports
Links need to be won through a blend of cunning search strategy and equally cunning PR strategy. From the success of one phrase you can divine the current and future success of your entire SEO strategy.
