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  1. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. But today I look at it as a blended force of paid and organic working together and tag...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi, on the other hand, talks about his strategy for marketing his new book. This allures them to jump in with little preplanned strategy, and often leads to disastrous outcomes. I think every business's content strategy will vary depending on...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Help them without expecting anything in return: Look for consumers who are having...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade. It's easy to be swept up in the hype of controversy about which...

  5. How to Plan Effectively for Content Marketing in 2014

    When it comes to content planning, you better have a solid SEO strategy ready to support your content marketing investment. Have a Social Media Strategy Have an SEO Strategy In the world of online marketing, doing public relations (PR) right is...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    In other words, if your marketing department loves to be on Facebook all day, with little attention to generating unique content or promoting on other platforms and that focus has not yielded ROI on that time, it is time to tweak the strategy.

  7. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    However, I still thought it was a good part of a large organic link building strategy until the new guideline changes. Use press releases as part of your link building strategy. Google's most recent update to their defintions of link schemes sent...

  8. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    French has moved the focus of his agency, CitationLabs.com, away from quality guest posting to concentrate on this underused strategy. Think of white hat link building strategies that can be done at scale and you'll immediately think of content...

  9. Integrating Owned, Earned & Paid Media For Better SEO

    This should always be planned and executed in the context of data to define and measure performance that supports the overall brand strategy and competitive position in the marketplace. The distribution, discussion, and reaction to that online...