The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. Creating a solid content strategy that consistently provides value to your target demographic...
The implication for sustainable social marketing strategy is to keep everything clean, and maintain your social presence just as cleanly as you maintain your website presence for SEO. If you don’t have knowledgeable people indentifying influencers...
It is clear that proper education and strategy is lacking from many social presence online. Education and Strategy is Paramount I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook...
I call this approach, “looking externally” because you’re identifying link opportunities based on another website’s strategy. There’s a good chance they’re also engaged in other online communities. You can also do some simple branded searches...
Dan Hurley is Director of Search Strategy at Terakeet Corporation, “One of our more successful campaigns leveraged the use of creating real, high-impact investigative journalism on one of our clients, a Connecticut plaintiff attorney specializing...
Lisa Barone, Vice President of Strategy at Overit, said she's been fortunate to have several women to look up to, starting when she entered the industry and lasting all the way through today. And it’s a day that matters a lot to Miranda Miller...
The online newsroom can play a big role in a website’s content strategy. The common denominator between website content and copy – both should be optimized and published with a social strategy in mind.
My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Example: 50 event-related online brand mentions (not...
BlueGlass’ international expansion is aimed at combining a system of outreach, with an online marketing and content creation strategy. Agencies that manage campaigns across multiple countries have been struggling to provide the right value to...
When building your content plan and mapping your content marketing strategy, keep in mind these different content types. See more on the different types of content to assist in this strategy below. Co-created: This strategy makes each piece of...
SEOs Want Traffic Over the past several years we have seen clear examples of how using an online newsroom for “content marketing” can be an effective piece of the overall SEO strategy.said Steve Momorella of TekGroup.
Barone, Vice President of Strategy at Overit, is one of the most well-known and respected writers and a top marketing thought leader. And for Mike Grehan, publisher of Search Engine Watch and ClickZ, and producer of SES Conference Search Engine...
Your social strategy should impact all your marketing channels and campaigns. There’s no reasonable argument against the fact that all your marketing efforts should be integrated into one single, agile, engaging strategy.
Since the Facebook acquisition of Instagram, and with more than 100 million users, posting 5 million photos every day, it is only logical to see more businesses integrating Instagram into their marketing strategy and social media outreach.said...
This year, perhaps focus on doing more of the things that have made your B2B SEO strategy successful first. As highlighted in a recent eMarketer article, an August 2012 study by Demandbase and Ziff Davis indicated that SEO was the top online...
Links need to be won through a blend of cunning search strategy and equally cunning PR strategy. From the success of one phrase you can divine the current and future success of your entire SEO strategy.
What’s needed now is to make search and keywords a foundational part of an integrated content marketing strategy. The idea is to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning.
Short-term tactics are being replaced by long-term strategy with content driving the integrated marketing agenda. The ‘Bing it on challenge’ signified a sharper and more aggressive strategy whilst Google’s new paid for shopping results came under...
The strategy of becoming a more social company is clearly working; 87% of people report Liking or friending a brand on Facebook. American Apparel is just one of several companies that committed online marketing faux pas in times of crisis.
As I said in my last post, it doesn't matter what you call your online strategy - and buzzword or not, that's not what's important - but there's a lot about agile marketing as a concept that makes perfect sense.
