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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Make sure there's simple implementation on any ESP platform. Integrated Lifecycle Display: Leverage highly targeted display ads to sustain engagement and conversion. And then you can start to also introduce the concept of targeted display ads based...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. The self-described “decision engine”, Bing helps people with answers, according to Bing Ads Evangelist John Gagnon.

  4. FTC Tightens Online Disclosure Requirements

    Now, if you're posting anything on a social media platform, that specifically requires disclosure, too. If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from being misleading...

  5. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    A major problem for advertisers using paid social ads is finding a proper metric for the platform. About 66 percent of advertisers say they integrate paid social ads into their online campaigns. According to Vizu, a Nielsen company, advertisers run...